target audience and audience research:

Target Audience

I would like to do something with the same creative twist attracting a more unique audience perhaps (B C1) INDIVIDUALISTS people who are slightly higher demographic. people who aren't afraid to stand up or who are slightly different.I would like to aim it at quite a large age group perhaps 16-30 I would also like it to be aimed at both genders (suitable for both men and women.)

Audience Research

Name: Ryan


Sex: Male

Age:20

Background: Studying at University (music industry and game animation), middle class, lived around the world in places like Africa and the Far East.

Likes: Music of various electronic genres, especially Breakbeat, Dubstep, Drum and Bass and Electro House. The music industry. Gaming. TV shows like Dexter, the Walking Dead, robot chicken Simple Fashion; jeans, t-shirt and checkered shirts and simple colours.

Dislikes: people who are hedonistic, R and B music, people who were cheap sportswear clothing all the time.

Favourite Movies: Snatch, Lock Stock and Two smoking barrels, Gladiator, The count of Monte Cristo.
Favourite/Prefered Movie Genre: Action or Comedy

Response to Film Noir mood board: It's a bit like time travel getting to see how social groups were, but still being able to relate to them even if it is a tad alien. It’s very glamourous and focuses on the fine details of a. You get a strong sense of what’s wrong and right (binary opposition). There always seems to be a bad guy which the hero has to catch, often to save a female character in distress. I like it but I’m not familiar with it and would like to know more.



Name:Nick

Sex: Male

Age:17, almost 18

Background: Student, from essex, middle class

Likes: Punk, rock and indie music, Horror, Comedy, Romance movies. Vintage things, the colour pink, comfortable clothing like jeans, converses or doc martens and a plain t-shirt . The media and film industry, Collecting shoes, zombie films, gaming

Dislikes: Vain people, tabloid newspapers and gossip magazines,

Favourite Movie: V for Vendetta, Zombieland

Favourite or preferred movie genre: Documentary films or Bipoics like the one on Ian Dury made in 2009

Response to Film Noir Mood Board: It makes me feel all warm and fuzzy inside. I can identify with the subjects as they are used in films today and aspects of film noir are used frequently to add a sense of drama or sinister tone to some films. The Mise En Scene that is used in creating a Film Noirs, are really cool as they are different to the movies nowadays. I think its great and would definitely like to watch film noirs due to the themes and aspects shown by the pictures.



Name: Jodie


Age:19

Sex: Female

Background: from Yorkshire, Lives and works in New castle, Middle class background

Likes: trendy fashion, Pop music and music from the 80’s, beauty and makeup, cooking, relaxing with the family

Dislikes: soppy romantic films, reality TV programs

Favourite or prefered movie genre: Horror

Response to Film Noir Mood board:This reminds me of an era of glamorous women, of gangsters and sinister events. There is always an element of mystery, of someone evil lurking in the shadows and private detectives solving crimes. The pictures give the impression of murder, suspense and tension is accentuated by the use of black and white which highlights the shadows and silhouettes. I really like it.



Name: Cat


Sex: Female

Age: 16

Background: Student, Middle class, lived in the UK her whole life.

Likes: all types of music from Indie rock to pop, She likes simple fashion of jeans and a graphic t-shirts and colourful hoodies. Enjoys listening to music and having fun with friends at the weekend after college. Likes languages and science.

Dislikes: Ignorant people, Metal music, taking the bus

Favourite movies: Shaun of the dead, Dirty Dancing

Favourite or preferred movie genre: Romance, Comedy or a combination of the two (rom/com)

Response to Audience moodboard

How Will This feedback help you in your research?
This will help me to define wha tit is that people want to see and want to get out of it. Taking in to account that sometimes peopel are not very individual and like more mainstreem films. This is why themes from other genres will be incorperated in o our final piece.