The distributer I thought most appropriate for my opening was Vertigo. I thought this was the most appropriate because my opening is a smaller individualist, niche product more likely to be released by a smaller distributer and shown in cinemas such as the Electric cinema and midlands Arts Centre.
This is because it is unlike most of the mainstream films that are released and is more likely to attract people who are more creative and individual.
However, the down side to this is that because it is a smaller distribution company there would be a smaller distribution budget making it harder to advertise and promote our film to make people aware of it. Vertigo are not part of a major conglomeration and are not horizontally integrated so don't benefit from the power of synergy This means I would have to be more innovative in thinking of ways to promote my film. For example, Metrodome when promoting their film Shifty used a picture of someone on CCTV taking drugs with their face blocked out on their website where you could then replace it with one of your friends faces and E-mail it to them so they would think they had been court on camera taking drugs. The picture also came with the information about Shifty. This was a creative and clever way of promoting their film. This type of viral marketing I think would be useful for my film.
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