Who would be the audience for your media product?

                                  Age of target audience: 16 upwards

Gender: mixed (I would like it to be suitable for both males and females)

I would like my film to appeal to a wide range of people around my age group (16-17) upwards. Ideally id like it to reach out to a more refined audience who are individualist and creative as film noir is quite often seen as an “arty” genre that steers away from the usual mainstream films.

This type of film would be shown in a smaller independent cinema such as the Electric cinema in Birmingham. This is because these cinemas tend to show more individual or “indie” films and don’t often show mainstream films.  There for I believe that our audience would be individualists (psychographic) people who are not afraid to stand out from the crowd and who are creative, rather than mainstreamers who tend to conform to the norm and don’t like standing out.

I would also like to aim my audience at B C1 (demographic) these are classed as more intelligent people. I would like this because I want my audience to be able to work out what is happening and what is about to happen by themselves rather than having a simpler main stream plot which works out the story for them.